Designed To Be Read
Designing for the Go-Between, because this is your new first impression.
When you design content today, you need to think about the go-between, because that’s now your first impression. Before your message reaches your subscribers or followers, it goes through a series of checks. AI summaries, semantic models, inbox agents, platforms, and recommendation systems all act as gatekeepers, deciding what gets through based on your audience’s time and priorities. Your audience is still human, but the systems that represent them are not. Most content design systems were created before this difference mattered.
Designed to Be Read explores this shift through four connected layers.
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