A design resource library that keeps growing.
Design now needs to show its value in conversion, retention, and revenue. As products change with AI and new user habits, the designers who move forward will be those who can prove the impact of their choices.
The Blueprint is where I share my most in-depth work, including complete frameworks, lessons from experiments that didn’t work out, and the ideas behind successful products. Members get access to the full resource library—teardowns, playbooks, and more—along with a quarterly trend report on where design and business are going.
This isn’t just a feed. It’s a collection you can return to.
Built from real-world practice, not theory. If you're done decorating and ready to architect, this is the room.
Most paid newsletters offer a subscription in which content arrives, is read, and then is forgotten. The Blueprint is different. It works like a library. Every addition is a lasting resource, like a framework you can use in your next project, a before-and-after example for your stakeholders, or a file you can copy and use right away.
$9/month or $90/year (two months free)
- All benefits of a free Subscriber, plus
- Full access to the resource library: teardowns, playbooks, and more
- Quarterly trend report
Expense it. Seriously.
The Blueprint is a professional development tool. It includes frameworks, teardowns, and a quarterly trend report on how design choices affect conversion, retention, and revenue. This is exactly what most learning and development budgets are for, and at $90 a year, it’s usually below the approval limit. I’ve even written a request email for you—just copy, fill in the blanks, and send it. If your company is covering the cost, choose the annual plan.