The Blueprint
A design resource library that grows every month.
Design now needs to show its value in conversion, retention, and revenue. As products change with AI and new user habits, the designers who move forward will be those who can prove the impact of their choices.
The Blueprint is where I share my most detailed work, including full frameworks, lessons from failed experiments, and the thinking behind products that succeed. Members get early access to everything, like teardowns, playbooks, tools, and templates. There are also exclusive sessions where I address real challenges that link design and business.
This isn't 13 emails a year. It's a shelf.
Built from active practice, not theory.
If you're done decorating and ready to architect, this is the room.
Most paid newsletters offer a subscription where content arrives, gets read, and then is forgotten. The Blueprint is different. It works like a library. Each issue adds a lasting resource, like a framework you can use in your next project, a before-and-after example for your stakeholders, or a file you can copy and use right away.
- All benefits of a free Subscriber, plus
- Full access to a resource library
- Teardowns and playbooks, growing
- Monthly strategy series
- Quarterly trend report
- Members-only sessions — real problems, worked through live
Expense it. Seriously.
The Blueprint is professional development — frameworks, teardowns, and working sessions on how design decisions drive conversion, retention, and revenue. That's squarely what most L&D and education budgets exist for, and at $199/year it's under most companies' no-approval-needed threshold. I've written the request email for you; copy it, fill in the brackets, and send it. If your company's paying, choose annual.